DentaQuest Texas 2024 Fluoride Email Series
Strategy
Educate customers on the importance and safety of fluoride application as part of their child's oral healthcare plan.
Educate customers on the importance and safety of fluoride application as part of their child's oral healthcare plan.
Behind the Scenes
We wanted something fresh and vibrant, and while not specifically part of the larger Texas Acquisition Campaign, we elected to infuse these with the vibrant graphics and storytelling elements we developed for that campaign to create a cohesive visual across all in-market pieces. And, yes, these all work in mobile! I very carefully placed, aligned and sliced each of these emails so the curved elements are retained from desktop to mobile.
We wanted something fresh and vibrant, and while not specifically part of the larger Texas Acquisition Campaign, we elected to infuse these with the vibrant graphics and storytelling elements we developed for that campaign to create a cohesive visual across all in-market pieces. And, yes, these all work in mobile! I very carefully placed, aligned and sliced each of these emails so the curved elements are retained from desktop to mobile.
Staples 2018 Dated Goods Email
Strategy
Encourage customers to explore the different styles of planners available. Additionally, reinforce the importance and benefits using a planner. Higher level strategy around emails at the time, was to create an engaging, scrollable experience.
Encourage customers to explore the different styles of planners available. Additionally, reinforce the importance and benefits using a planner. Higher level strategy around emails at the time, was to create an engaging, scrollable experience.
Behind the Scenes
To convey the idea that there's something for everyone, we assigned a persona to each type of planner. As the customer scrolled a clickable section for each persona appeared. I planned and art directed a photoshoot for all images in the email.
To convey the idea that there's something for everyone, we assigned a persona to each type of planner. As the customer scrolled a clickable section for each persona appeared. I planned and art directed a photoshoot for all images in the email.
Staples Tax Time Countdown Email
Strategy
Staples is your expert partner during what can be a stressful time of year. Showcase the products and services Staples has to offer for customers during the tax season.
Staples is your expert partner during what can be a stressful time of year. Showcase the products and services Staples has to offer for customers during the tax season.
Behind the Scenes
There was a lot of content to cover. So organizing and spacing was key. We conveyed urgency through the use of the countdown clock. From there, we broke the content into smaller sections and kept the photography clean by doing a custom shoot of all overhead products.
There was a lot of content to cover. So organizing and spacing was key. We conveyed urgency through the use of the countdown clock. From there, we broke the content into smaller sections and kept the photography clean by doing a custom shoot of all overhead products.
Staples Custom Holiday Cards Email
Strategy
Inspire customers to order their holiday cards through Staples by offering savings and design inspiration.
Inspire customers to order their holiday cards through Staples by offering savings and design inspiration.
Behind the Scenes
We worked within the gridded photography style of the season. To balance out the very angular look of the imagery, I added hand-drawn illustration embellishments. This also helped to reinforce the personalized nature of the products.
We worked within the gridded photography style of the season. To balance out the very angular look of the imagery, I added hand-drawn illustration embellishments. This also helped to reinforce the personalized nature of the products.
