Staples Back to School 2020
School Supply Displays
School Supply Displays
Staples’ school supply displays are a key
promotional element during Back to School seasons. The strategy has included category navigation, marketing messages and even high-level branding. For the 2020 season, I shot an array of graphically interesting and occasionally gravity-defying product photos to
grab customers’ attention and drive engagement.
promotional element during Back to School seasons. The strategy has included category navigation, marketing messages and even high-level branding. For the 2020 season, I shot an array of graphically interesting and occasionally gravity-defying product photos to
grab customers’ attention and drive engagement.
Staples Winter/Spring 2022
Re-Focus Products Display
Re-Focus Products Display
Re-Focus is a small business with an ADHD-focused product assortment.
They came to Staples with a variety of ideas,
messages and features they hoped to include. We partnered with their team to distill their story and convey it via crisp, modern product photography and persuasive copy callouts.
messages and features they hoped to include. We partnered with their team to distill their story and convey it via crisp, modern product photography and persuasive copy callouts.
This clean, fresh presentation stayed within Staples’ guidelines and allowed customers to familiarize themselves with Re-Focus’ mission.
Staples Back to School 2022
Microban Folder and Notebook Display
Microban Folder and Notebook Display
Microban’s main feature is invisible — an
antimicrobial cover treatment. To effectively tell their story, we needed to push on the Staples brand guidelines. We recognized their existing graphics were the best way to
represent their biggest differentiator. I adapted Microban’s graphics to fit within Staples’ form factors — resulting in a seamless melding of both brands’ aesthetics.
antimicrobial cover treatment. To effectively tell their story, we needed to push on the Staples brand guidelines. We recognized their existing graphics were the best way to
represent their biggest differentiator. I adapted Microban’s graphics to fit within Staples’ form factors — resulting in a seamless melding of both brands’ aesthetics.
Staples Holiday 2021 Displays
Rite in the Rain • Rayz • Rocketbook
Rite in the Rain • Rayz • Rocketbook
A large number of displays from a variety of brands could lead to a cluttered in-store presentation.
For this seasonal signage package, we had three vendors that each needed a story told for their product.
Taking both of those points into consideration, we provided a tailored story and custom photography for each vendor, while still aligning the overall layout across displays.
Staples Winter/Spring 2022
Project Supplies Display
Project Supplies Display
A two-sided display offers a novel way to tell a relatable, customer-focused story. For the project supplies display, we were able to show a student both creating and presenting their project through custom photography using only products and supplies featured on the display.