Staples Print & Marketing Signs & Banners Campaign
Strategy
Position Staples as the best destination for signs, banners and more. How do we promote these oversize pieces in context while making them feel heroic?
Position Staples as the best destination for signs, banners and more. How do we promote these oversize pieces in context while making them feel heroic?
Behind the Scenes
By incorporating signs, banners and other printed materials against a monochromatic backdrop, we were able establish a simple yet effective and highly engaging campaign that helped small business owners discover new opportunities to attract customers with large-scale print. While initially concepted for just an 8-week campaign, this monochromatic style was so well received and successful that it has since been adopted as the
go-to creative direction for multiple subsequent print campaigns.
By incorporating signs, banners and other printed materials against a monochromatic backdrop, we were able establish a simple yet effective and highly engaging campaign that helped small business owners discover new opportunities to attract customers with large-scale print. While initially concepted for just an 8-week campaign, this monochromatic style was so well received and successful that it has since been adopted as the
go-to creative direction for multiple subsequent print campaigns.
