Staples Holiday Campaign 2018
Strategy
Lean in to items Staples is known for (tech, printing and shipping) to drive retail traffic and sales.
Lean in to items Staples is known for (tech, printing and shipping) to drive retail traffic and sales.
Behind the Scenes
It was a winter wonderland in the photo studio that year. After working through numerous concepts, the idea of magical (dare I say whimsical) snow swirls was the winner. It was an effective way to tell Staples' holiday story while showcasing products in a dynamic way. We shot the snow and the snowflakes in house and built a library of swirls and flakes that the team could put together based on the specs of their project. Additionally, I art directed the product photography, shooting a library of products at angles designed to make the products look like they could be flying.
It was a winter wonderland in the photo studio that year. After working through numerous concepts, the idea of magical (dare I say whimsical) snow swirls was the winner. It was an effective way to tell Staples' holiday story while showcasing products in a dynamic way. We shot the snow and the snowflakes in house and built a library of swirls and flakes that the team could put together based on the specs of their project. Additionally, I art directed the product photography, shooting a library of products at angles designed to make the products look like they could be flying.
